unparalleled initiative in seafood transparency

The Sustainable Fisheries Partnership (SFP) spearheaded the Ocean Disclosure Project (ODP), a new initiative inviting European companies to demonstrate the ultimate level of corporate social responsibility by transparently disclosing information on the sustainability of their seafood sources.

MWC were commissioned to develop a series of profiles, to be shared by SFP and participating companies, which offer an unparalleled opportunity for consumers, investors, and other stakeholders to make informed decisions about seafood. We partnered with SFP in 2016 and 2017 to digest and refine data, copy-edit text, deliver consistency across profiles and wrap all the information up in on-brand, easily-navigable design! It's been brilliant to see a growing number of retailers participating in the ODP - from the UK, US and Canada. You can view the full series of profiles here.