MWC: The 12 Days of Christmas

‘New’ has become a bit of a theme for us this year; from diving into exciting new projects that bring with them wonderful new clients, to seven new team members, housed in our brand new office in the centre of Bristol. But whilst it might be ‘in with the new’, it’s certainly not, ‘out with the old’ as we’ve also taken our much-loved existing projects to new heights as well. It’s time for us to raise a glass to 2021, and get ready for an action-packed 2022. But, before we do, here’s our annual wrap up from our CreativeSci-Pol and Events teams, MWC-style…




Advocating for retailers

2021 saw the arrival of two new projects which represent the voice of the market; the Global Tuna Alliance (GTA) and the North Atlantic Pelagic Advocacy Group (NAPA). Aside from learning an incomprehensible number of acronyms, we’ve created hard-hitting and punchy advocacy campaigns that speak to ministers and decision-makers.



Promoting sustainable seafood

The re-naming of two underloved Cornish seafood species was an element of a wider SIF-funded feasibility study which hit headlines in the BBCDaily Maili news, and Telegraph this year! We’ve also taken Discover Seafood to a new level, worked on a creative rebrand for the iconic Seafood School at Billingsgate, and uncovered fishing stories off the Northern Irish coast for a new Seafish project.



Diving into policy at home

Our work within the UK policy realm has continued to flourish, with the Fisheries APPG running six events – some featuring updates from ministers – and producing a flurry of policy briefs, all aimed at promoting and supporting the UK fishing industry on the parliamentary stage. 2022 will kick off to a busy start, with a focused report exploring UK-wide fishing perspectives on Brexit!



…and on the continent

We’ve added another Advisory Council (AC) string to our bow, embarking on an exciting new project with the North Western Waters AC (watch this space!), continued to rapporteur meetings for the North Sea AC, and rapporteured, redesigned, and rebranded the Pelagic AC (new look and website launching 2022)!



Won’t somebody think of the children!?!

We felt very old and very hopeful supporting young ocean advocates in 2021. In March we dove into the Youth Environment Summit with Somerset WT and the Green Influencers Scheme Launch for the Ernest Cook Trust. Our next highlight was the SAS Youth, Ocean & Climate Summit, where 100 young people co-created a punchy climate manifesto.



Marvellous Marine Modelling

We joined Plymouth Marine Lab for two marine modelling events this year: a symposium on Gas Transfer at Water Surfaces and the AMEMR conference. More modelling events followed for Bangor University’s PRIMaRE conference and workshops on digitalising Scottish fisheries with Fisheries Innovation Scotland.



Multi-award winning safety campaign

Fishing safety never stops. This year, our multi-award winning fishing safety campaign #HomeAndDry launched a further two campaigns, focusing on man overboard prevention and vessel stability. We produced another jam-packed list of deliverables with the Fishing Industry Safety Group, including animations, posters, films, website updates and more!



Educational films

Our film projects have ranged from animation to shooting in-person, whether raising awareness of biodegradable bait bags for whelk fishing or working hard to boost financial resilience in UK fishing communities through our work with The Safety Net campaign; one element of which included a short film to amplify the work of Commsave Credit Union.



Amplifying real voices to drive for real, sustainable change

At MWC, keeping things human is a top priority. This year, we’ve worked with fantastic organisations like the SSF Hub, and as part of exciting Europe-wide research consortiums CABFishMan and SEAwise, to bring the voices and needs of those working across the fisheries sector to the forefront of policy decisions.



Working with the fishing industry to reduce wildlife bycatch

Clean Catch UK has kept us on our toes with a busy agenda of local and national group meetings, and the launch of the Bycatch Mitigation Hub! We’ve led comms. for an innovative project using new tech to tackle bycatch, and developed a bespoke strategy to support Hookpod Ltd’s work to eliminate seabird bycatch in longline fisheries!



Beautiful Brighton!

We (virtually) kicked off the year exploring the kelp-filled Sussex coastline and Integrated Restoration with BLUE. Then stayed in Sussex to host and facilitate the BCHT Project’s Learning Tour exploring the area’s nature and culture (plus gin)! Our Sussex tour finished with Greater Brighton for an autumn Climate Summit.



An eventful year full of events!

2021 was the biggest year yet for Events – 40 projects for 25 clients. We’ve hosted attendees from over 50 countries and in nearly every time zone. It’s been exhausting, fascinating, and rewarding in equal measure, leaving us incredibly excited for 2022. Who else is hoping for some more in-person events though?



It’s not just out project portfolio that has grown this year – our team is bigger than ever, having gained seven new members. Plus we are recruiting for two additional roles in January! Please do pass these Job Descriptions on to anyone you think may be suitable.

Wishing you all a safe and wholesome festive break, and a wonderful start to your 2022. From the Mindfully Wired team.

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